The Advisors
Bob Roach, Sporting Goods Advisor
Badger Sporting Goods - Madison, WI
Bob Roach graduated from Madison Edgewood High School in 1972. In 1974, he attended
Madison Area Technical College, studying business. This was also the year he began
working at Badger Sporting Goods. In 1977, he was appointed warehouse manager. In 1984,
he became a shareholder and, in 1990, he became a member of the board of directors.
Bob is also the cousin of Senior Shot Analyst and CEO of Shot Perfect, Terry Roach.
Terry relies heavily on Bob Roach for athletic-wear decisions regarding coaching shirts, camp shirts,
shorts, hats, basketballs, etc. Terry Roach considers Bob to be one of the reasons Shot Perfect
is a successful business.
Mitch Rosefelt
Video Director
Mitch Rosefelt, president of The Pixel Farm, has been working as a computer graphic artist
for ten years. He founded The Pixel Farm in 1994 after spending five years as a production
artist in Los Angeles. Over the course of his career, he has contributed graphics,
programming and content development to numerous projects including feature films, video,
CD-ROMs and the World Wide Web.
Recently, he has served as project coordinator as well as
production artist for several CDROM and video projects. While working in the entertainment
industry in the early part of his career, he received screen credits for his visual effects
work on the feature films Speed, Super Mario Brothers and Hideaway.
Dave Geier
Attorney
David Geier graduated from Madison Edgewood H.S. in 1972. He attended the University of
Wisconsin-Madison, where he majored in History in 1976, later earning his Masters Degree in
1978. Dave began working as a lawyer in 1982 and currently is a partner at LaRowe, Gerlach
& Roy, S.C. in Madison, Wisconsin across from the State Capitol. Dave has been working
as an attorney with Shot Perfect since its conception in 1999. He also represents Terry
Roach, Senior Shot Analyst with Shot Perfect, acting as his agent.