Shot Perfect Staff



Left to right, standing: Dan Schiro - Shot Analyst, Patrick Schmalz - Assistant Coach, Erik Haslam - Lead Assistant Coach, Shot Analyst, Terry Roach - Founder, Senior Shot Analyst, Jeff Hoyt - Assistant Coach, Blake Etheridge - Assistant Coach, Mark Obermeyer - Assistant Coach Chad Lombardo - Camp Assistant, Max Zukowski - Camp Assistant, Travis Dollak - Lead Camp Assistant, Assistant Shot Ananlyst



Terry J. Roach

Senior Shot Analyst & CEO of Shot Perfect

After years of playing high school basketball at Madison West and college basketball at the University of Wisconsin-Whitewater, Terry Roach returned to basketball as an assistant coach at Madison Edgewood Grade School. Soon after his first year at Edgewood, he became a sophomore assistant coach at Madison West High School, his alma mater. From there, he began to study and research what makes a "great shooter". He read books, watched videos and experimented with different shooting techniques while coaching players at summer basketball camps, including the B/C All-Star and Big Man's Camp in Indiana.

After nearly twenty years of study and research, he has identified what the consistencies were and still are with the "great shooters". Identifying these consistencies, he put together a panel of consultants to better understand and explain his findings. These consultants, experts in their specialized fields of anatomy, physiology, kinesiology, physics, ophthalmology and psychology, explain his findings and define his teachings based on science, not on unsubstantiated information, myths, theory or conjecture.

To create an opportunity to provide players with this information, he began his own Shot Perfect Specialized Shooting Camps and is currently in the production stage of producing a video entitled, "Shooting for Perfection from the Line". He believes so much in his knowledge and ability to teach proper shooting technique that he has also been meeting with NCAA and NBA coaches as an independent shot analyst. Some of these coaches include New Orleans Hornets head coach Tim Floyd, former Chicago Bulls head coach Bill Cartwright, Washington State University head coach Dick Bennett and University of Wisconsin head coach Bo Ryan.

What separates Coach Roach from other coaches nationwide is the fact that he takes coaching one step further. Upon request and availability, he will attend his campers' regular season games and offers them individual suggestions about improving their own game without contradicting their in-season coach. He is also available, upon request and availability, to independently advise other coaches on shooting and/or how to teach shooting, as well as holding these Shot Perfect Specialized Shooting Camps at their own facilities.

What has complimented Coach Roach's scientific approach to teaching shooting has been his extensive history in nursing in a variety of specialized fields such as athletic training, emergency medicine, preventive cardiology, neurosurgery, general surgery, spine surgery, plastic and reconstructive surgery. These experiences in the medical specialty fields have taught him the value of specialty medicine, and through the years of research and coaching, have prepared him in the specialty of teaching shooting as a shot analyst.


Blake Berning, Shot Analyst & Lead Assistant Coach


Blake Berning

Shot Analyst & Lead Assistant Coach

Blake Berning has been involved with basketball throughout his life. Blake played three years of varsity basketball in Mineral Point, Wisconsin. At Mineral Point High School, he was part of a regional championship team, a team captain, and an all-
conference player. After high school, Blake attended the University of Wisconsin-La Crosse where he earned his Bachelor's degree in Exercise and Sport Science with a concentration in coaching competitive athletics, and a minor in psychology. While attending UW-La Crosse, Blake coached basketball at the middle/high school level, led an annual summer basketball camp in Onalaska, and assisted with UW-La Crosse's youth summer basketball camp. Along with his role with Shot Perfect, Blake is pursuing a Master's degree in Sport Administration from UW-La Crosse.






Erik A. Haslam

Shot Analyst
Erik Haslam, like most high school players, played two years of varsity basketball, earning All-Conference Honorable Mention honors his senior year at South Milwaukee High School. After graduating from high school in June of 1992, he attended the University of Wisconsin-Madison. During his time in Madison, Erik participated as a member of the University of Wisconsin Rowing Team. He rowed in the Wisconsin Second Varsity Eights Boat his senior year, winning a bronze medal at Eastern Sprints in Worchester, MA. He later went on to win a silver medal at the Intercollegiate Rowing Association Championships in Camden, NJ.

Since high school and while rowing for the U.W., Erik continued to chase his dream of playing competitive college basketball. Erik tried to walk-on as a member of the Wisconsin basketball team but was cut. As a junior, he was able to reach the "final cut" stage. Shortly after that, he met Coach Roach and asked him for help in improving his basketball. Coach Roach began working with Erik, re-teaching him how to shoot and teaching him post moves and more about the game. While Erik began to work hard on his basketball and improved his game, his interest in rowing and academics remained first.

Erik graduated from the University of Wisconsin-Madison in 1996 with a Bachelor of Science degree in Electrical and Computer Engineering. He worked for Madison Gas & Electric Company in Madison, WI for ten years and is currently a Senior System Operations Engineer for the American Transmission Company in Cottage Grove, WI. He is also a shot analyst with Shot Perfect, diagnosing shooters with problems and giving them the instruction they need to become better, more educated and accurate shooters.

Erik and his wife, Britt, have a daughter, Brielle, and reside in Oregon, WI.




Dan Schiro

Shot Analyst
Dan Schiro has been constantly involved with basketball since he was in junior high. While playing summer league basketball, he was introduced to Coach Roach and began working out, learning proper mechanics on shooting. Attending McFarland High School, a rural school just outside of Madison, Wisconsin, he participated in the school's basketball programs all four years. In his senior year, with limited playing time, he led his team in free throw percentage. Dan considers himself a student and philosopher of the game. He feels the most important element in improving and advancing one's abilities is an open mind and the right attitude.

Dan has been an assistant with Shot Perfect for the past few years. Coach Roach considers Dan to be one of the most knowledgeable analysts, capable of diagnosing specific problems with particular shooters while offering them solutions to their problems. Dan graduated from the University of Wisconsin-Madison in 2002 with a double major in English and Philosophy. Currently, Dan is a writer for the catalog Highsmith.




Travis Dollak

Shot Analyst
Travis Dollak was first approached by Coach Roach in 1999 at a middle school basketball tournament. Travis was an 8th grade basketball player who had never been taught the science of shooting. He attended the Shot Perfect Basic Camp the following summer where for the first time he was taught the logical, evidence-based approach to shooting known as the Shot Perfect shooting technque. It was here he begain learning the mechanics of shooting and was able to increase his shooting percentage drastically. Since that first camp, he has continued to learn about shooting and is now able to analyze others. He feels in order to improve one's shot they need to analyze and understand the strengths and weaknesses of their current technique first.

Travis graduated from the University of Wisconsin-Madison in 2008 with a major in Industrial and Systems Engineering. Currently, Travis is a graduate student at the Univiersity of Wisconsin-Madison focusing on Quality Improvement in Health Systems. He works as a quality improvement consultant at UW Health.